Many businesses still need an office to operate, but the nature of ecommerce affords you certain advantages, including the opportunity to avoid the cost of maintaining a free-standing office. And that’s the bottom line—keeping it open costs money, which a lot of small businesses simply cannot afford to needlessly spend. Most likely, all your customers are perfectly happy to interface with you on the web.

There’s no doubt that it looks good to have a real office—there is a certain reliable quality that it lends to a business; however, it’s important to remember that in the business world today, your website is virtually your office. What really matters is producing a great product of the best quality, and providing top-notch customer service.