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New Marketing Services for 2024

With a new year comes new opportunities to reshape your approach, with alternative directions that could help you maximize your marketing and promotional efforts.

And with interactive behaviors always changing, it is important to stay up with the latest trends, in order to meet people where they’re active, and with messaging that resonates, in alignment with such shifts.

Short Form Video

Short form video is the fastest growing content type. The challenge lies in creating engaging short form content, which is not always so easy.

Private Digital Interaction

A key trend has been the shift away from posting to social platform feeds, largely in public, in favor of more private sharing in DM groups.

Choose Alternative Platforms

No matter how you look at it, traditional social media such as X and Facebook is declining as an ad option. As a result, it could be worth experimenting with some of the smaller, more niche social platforms to see what kinds of results you can get.

Experiment with generative AI

AI is here to stay, and it’ll continue to improve and become a bigger part of many workplaces and business processes.

As such, you need to understand it, and consider the benefits of how the various apps could help to optimize your daily process. Generative AI is expanding into more areas, including audio and video creation, and you can expect to see significant advances on both fronts this year.

The fundamental core of any such project, however, remains the creative, and coming up with engaging concepts is still something that machines can’t consistently recreate.

"If it's possible to sum up what we learned in 2023, and what tech has learned, too, is that people matter. Even in regarding the wildest of innovations, people still matter more than ever, and our human relationships still matter. There's no way to take shortcuts with this." - PABlo

AR and 3D object creation

The next step of digital interaction is going to be within increasingly immersive environments, like augmented reality (AR), virtual reality (VR), extended reality (XR), and mixed reality (MR).

Do you think that you know what to do in order to align with changes in Marketing Technology and Automation, especially if you're interested in ‘future-proofing’ your Marketing practices? If not, now you know who to ask!